I remembered last time 'SALE' only happened 3 times a year, which so called 'Carnival Sales' and also 'Year End Sales'.. but look at now..!! it seems like every two months or every single month, there are SALE.. SALE.. SALE..!!
At the point of end user, SALE is something good for us.. we spend lesser money to buy something that we want to.. and also something we not really need it, we buy bcuz it is cheaper then normal price.. so at the end definitely we will spend more.. haha!! but it is a fact that we will buy things when it is SALE, regardless whether u have the intention to buy or not, but for sure during SALE time, we will spend sometime to survey in the mall to look or try to look for something to buy.. as u know, nothing much we can do in KL on the weekend.. beside shopping..!! haha...!!
From my own point of view, most of the department stores having SALE so often now bcuz the economy of the country is quite bad, nowadays people won't simply spend money like last time and the power of spending is not strong.. so they need to have SALE to encourage us to spend money..
It seems like more and more promotions now during the SALE.. the most commend one is cash voucher, extra x-times of point for bonuslink and so on.. juz now i went to Isetan, they even have one receipt exchange one bottle of fruits juice promotion.. wow!! u can imagine they really have to come out with more and more ideas to attract us to spend money in their store..
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